Before there was Marty Supreme, there was Marcel the Shell — the internet’s favorite anthropomorphic mollusk who reminded us that no dream is too big or community too small.

While Marcel the Shell with Shoes On may have been one of A24’s most family-friendly films to date, it carried the same emotional depth and complexity as the studio’s adult dramas. We leaned into this unexpected relatability, developing a campaign that celebrated the very qualities that made Marcel an internet sensation years earlier. From social content to experiential stunts, every touchpoint was designed to capture Marcel's curiosity, authenticity, and smaller-than-life charm.