Nathan Carver – Art Direction & Design
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Sundance Film Festival

Concept
Concept

Concept

For their 2019 film festival, Sundance wanted to focus on independent imagination – so I focused on “I”

 To express this, I explored the individuality of typefaces to convey the full spectrum of characteristics behind independent filmmakers and their work.

To express this, I explored the individuality of typefaces to convey the full spectrum of characteristics behind independent filmmakers and their work.

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 The “I” represents these characteristics not only through the design, but also through the name of the typeface.

The “I” represents these characteristics not only through the design, but also through the name of the typeface.

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